PEO Sales Training. Practically Applied.

​​The MasterClass Program enables PEO & HRO Sales Professionals to improve their results - learning not only technical and sales process knowledge but also how to apply that knowledge. 


Developing PEO sales people requires traditional product, sales process, and value proposition knowledge.  Applying that knowledge is the key to developing successful sales people.

The Start Program sets the foundation through a four-day immersion workshop where participants learn:

  • ​The “business of business” & the “real-world” challenges business owners face

  • The true impact of a PEO & HRO solution

  • The buying and decision-making process

  • The lead-generation tactics and strategies of the PEO industry's top 1%

  • Managing the initial meeting through effective questioning
  • Presenting the Business Case

  • Convincing stories that inspires buyers to act

  • Cclient-centric selling at a whole new level

  • Selling on value and realize higher margins

Program Approach:

  • PEO & HRO Specific - We build industry specific scenarios and focused content, making the training relevant and effective.

  • Tools - We deliver practical  tools and frameworks so concepts in the course transfer to measurable performance.

  • Action Learning - Real CEOs discuss the buying process and the value proposition, role-play exercises and  case studies allow your team to practice new skills based on relevant scenarios.

  • Comprehensive Learning System - Participants are immersed in education, both in live training and through the online formats of virtual instructor-led training, eLearning, and mobile reinforcement.

The PEO MasterClass then takes it to the next level.

Once the foundation is set, a team of PEO product and sales experts focus on practical application, through an eight-week ongoing training and coaching program.

The eight-week program curriculum develops both product knowledge and consultative sales skills.  Through online interactive training and structured coaching calls participants rapidly gain the practical knowledge and skills to find prospects, develop business needs and convert opportunities to clients. 



Bringing Practical Knowledge and Insight
Ray Dile

MasterClass Head Coach

24 Years PEO Sales & Executive Leadership Experience

Troy Reynolds
Troy Reynolds

MasterClass Coach

24 Years PEO Sales Experience

MasterClass Coach

24 Years PEO Sales Experience

Shawn Bennett

MasterClass Coach

30 Years Leadership Development

& Coaching Experience

Doug Drosin

MasterClass Coach

20 Years Sales & Sales

Management Experience

Upcoming Events

  • MasterClass - PEO Sales Program - August
    Mon, Aug 05
    Tampa Downtown Hilton
    Aug 05, 2019, 9:00 AM – Aug 08, 2019, 1:00 PM
    Tampa Downtown Hilton, 211 N Tampa St, Tampa, FL 33602
    Advanced PEO Sales Training Program
  • MasterClass - PEO Sales Program - May
    Mon, May 06
    Tampa Downtown Hilton
    May 06, 2019, 9:00 AM – May 09, 2019, 1:00 PM
    Tampa Downtown Hilton, 211 N Tampa St, Tampa, FL 33602
    Advanced PEO Sales Training Program
  • MasterClass - PEO Sales Program - February
    Mon, Feb 04
    Tampa Hilton Westshore
    Feb 04, 2019, 8:00 AM – Feb 07, 2019, 5:00 PM
    Tampa Hilton Westshore, 2225 N Lois Ave, Tampa, FL 33607, USA
    Get your best sales reps to the next level. Our MasterClass drives results and takes your sales team to the next level for even greater performance.